Excel Marketing

Disciplined Process

We do it in a disciplined, step-by-step process. We combine active-listening with our hands-on, analytical process in defining actionable issues while staying focused on our client’s priorities.

We apply the Excel Marketing Branding Process (trademark icon) to clearly identify the competitive advantages our Clients offer to their target audiences. This unique, disciplined, hands-one process involves:

Comprehensive brand fact-finding.

Step 1

Interviews with the Clients’ Management Team

Step 2

Interviews with our Clients’ customers and business influencers.

Step 3

Performing a competitive audit.

Step 4

Clarifying the audiences’ purchase criteria and decision-making process.

Step 5

Clearly defining the end-user benefits.

Step 6

The results of this Process are a clear understanding of what differentiates our Clients’ products or services from competitors and determine the benefits prospects are seeking. We define how our Clients’ products/services truly satisfy the needs of audiences. These messages and talking-points serve as the foundation of all marketing activities.

Comprehensive Support

Our Creative Team then translates these differences into content/messages that create an emotional connection with the target audience. We apply those differentiating messages to targeted marketing tools – website content, blogs, video, collateral, mailers, e-campaigns, direct response, traditional advertising and media to effectively reach and motivate the target audiences.

When specialized outside resources are necessary, Excel Marketing’s 25-years of relationships with marketing and business professionals provides the solutions.

We also effectively collaborate with clients’ in-house marketing staff, and provide marketing leadership for firms without full-time marketing staff.

We deliver creative, yet practical marketing and communications tactics. We focus on priorities. We’re resourceful. We’re proactive.

Business Expertise

Whether it’s a $70-million corporation or a $3-million local service, we enjoy supporting and building their businesses. We are experienced in successfully marketing consumer and industrial companies and related niches. We understand business-to-business marketing. We have a proven process and successful track record. We’re timely and cost efficient.

The Excel Marketing Difference

Excel delivers the unique combination of:

Practical business problem-solving.
Fresh strategic thinking.
A proven, results-driven process.
Hands-on hard work.
A quarter century of proven marketing experience.

The Excel Marketing team listens, exudes competence, and builds relationships.

I have utilized Frank and his incredible staff at Excel Marketing several times in my career in the telecommunication, internet, and hospitality industries. As a new product development and marketing professional, I have launched multiple new and innovative products that wouldn’t have been successful without Frank’s assistance. Frank has been invaluable in my successes. I continue to utilize him in all of my ongoing projects.

- Marv A., Newport Beach, CA

The ability to take a conceptual idea and turn it into a successful marketing program is a talent few individuals have; Frank Bachochin has that incomparable ability of turning imaginings into reality. This creative ability combined with business perspicacity is the dynamic dual Frank possesses as an advertising and marketing executive. Over the last twenty years I have experienced firsthand the cool, even-tempered management style Frank has displayed in situation that would try the patience of any executive. Frank’s unique ability to get to the core of the issue with probing, yet re-assuring questions and explanations turn any situation into an opportunity. His advertising and marketing knowledge, experience, and personal attributes make me proud to be associated with such a genuine person and I offer my unwavering recommendation.

- Thomas A., West Bloomfield, MI.

Frank & Excel Marketing have become a "go to" resource for Kronos. His strong commitment to Marketing fundamentals enables me to delegate work to my team and know that he will make sure the project is well thought through. I work directly with him, when I have a vision or idea that I need help thinking through. He will never agree with me just because I am the client. He is passionate, hardworking and committed to our business success. Last but not least, he treats our money like his own.

- Valerie L., Glendale Heights, IL.

I have utilized Frank and Excel Marketing over a twenty-year period in the communications industry. He is the driving force behind Excel Marketing and has been a virtual partner in my business, delivering the skill set, experience, and leadership to guide us through the multiple challenges on many projects. The bottom-line is that Frank offers that rare “chemistry” which makes him a breeze to work with. He quickly understands your business (active listener) and delivers solid, measurable results. His work has the “Wow” factor. It would be difficult to replace his depth of experience, innovative approach and insightful creativity. I found Excel Marketing scalable to the job at hand and a terrific marketing resource.

- James J., Oak Brook, IL

What Our Clients Say

Since the 1990s, Excel Marketing has helped clients address their marketing needs with targeted solutions. We are proud of the feedback and comments of our valued customers. Here’s just a few . . .

TARGETED MARKETING AND BRANDING

Messaging Driven