Messaging Driven

Excel Marketing has addressed client’s marketing needs for over 25 years. We help them better target, differentiate, reach, and motivate their target audiences.

Our sweet spot is strategically helping clients better differentiate themselves. We focus on creating messaging that is unique, relevant, meaningful and benefits driven.

Then, we apply those brand messages to proven marketing tools such as website content, blogs, video, collateral, e-campaigns, direct mail, and traditional advertising to reach, and motivate target audiences.

Disciplined Process

We do it in a disciplined, step-by-step process. We combine active-listening with our hands-on, analytical process in defining actionable issues while staying focused on our client’s priorities.

We apply the Excel Marketing Branding Process (trademark icon) to clearly identify the competitive advantages our Clients offer to their target audiences. This unique, disciplined, hands-one process involves:
Comprehensive brand fact-finding.
Step 1
Interviews with the Clients’ Management Team
Step 2
Interviews with our Clients’ customers and business influencers.
Step 3
Performing a competitive audit.
Step 4
Clarifying the audiences’ purchase criteria and decision-making process.
Step 5
Clearly defining the end-user benefits.
Step 6
The results of this Process are a clear understanding of what differentiates our Clients’ products or services from competitors and determine the benefits prospects are seeking. We define how our Clients’ products/services truly satisfy the needs of audiences. These messages and talking-points serve as the foundation of all marketing activities.

Comprehensive Support

Our Creative Team then translates these differences into content/messages that create an emotional connection with the target audience. We apply those differentiating messages to targeted marketing tools – website content, blogs, video, collateral, mailers, e-campaigns, direct response, traditional advertising and media to effectively reach and motivate the target audiences.

When specialized outside resources are necessary, Excel Marketing’s 25-years of relationships with marketing and business professionals provides the solutions.

We also effectively collaborate with clients’ in-house marketing staff, and provide marketing leadership for firms without full-time marketing staff.

We deliver creative, yet practical marketing and communications tactics. We focus on priorities. We’re resourceful. We’re proactive.

Business Expertise

Whether it’s a $70-million corporation or a $3-million local service, we enjoy supporting and building their businesses. We are experienced in successfully marketing consumer and industrial companies and related niches. We understand business-to-business marketing. We have a proven process and successful track record. We’re timely and cost efficient.

The Excel Marketing Difference

Excel delivers the unique combination of:

  • Practical business problem-solving.
  • Fresh strategic thinking.
  • A proven, results-driven process.
  • Hands-on hard work.
  • A quarter century of proven marketing experience.

The Excel Marketing team listens, exudes competence, and builds relationships.

What Our Clients Say

Since the 1990s, Excel Marketing has helped clients address their marketing needs with targeted solutions. We are proud of the feedback and comments of our valued customers. Here’s just a few . . .